Video Messaging Use Cases

In today's remote, distributed, digital-first world, more and more people are turning to asynchronous video communication for greater flexibility and more effective communication.

Many use cases exist for video messaging. Below we'll take a quick look at what it is and how people use it.

What is Video Messaging?

Video messaging is a method of communication that uses recorded video to enable a turn-based video conversation to take place asynchronously. Unlike a real-time video call or conference, each person records and sends video content separately when video messaging.

This type of communication is often preferred for personal, business, or educational purposes because it allows people to communicate more effectively by giving them time to digest a message and think carefully about their responses. Async video messaging can also be helpful when there are time limitations, or time zone differences between the people communicating, as it eliminates the need to schedule a live conversation.

Some Key Benefits

• You can have a “turn-based” conversation without interruption
• Async video chats avoid scheduling conflicts
• You can take more time to think about what you want to say
• Videos can be rerecorded to achieve the perfect message
• The conversation is recorded and saved so that you can always refer back to it if needed

Use Cases for Video Messaging

Avoiding Real-Time Meetings

If you've ever been in a meeting that could have easily been an email, you know how frustrating it can be. With video messaging, you can avoid the meeting trap by having an async video conversation instead. Everyone can still give their input, but you avoid scheduling conflicts and a lack of time for everyone to share their thoughts.

Project Updates

If you're working on a project with a team, video messaging can be a great way to give updates. This way, everyone can see your progress and ask any questions they may have without interrupting their work or yours.

Sales

Video messages can be an excellent tool for sales outreach. You can record a video with far more personality than an email could ever hope for and send it to potential customers without scheduling a time for a live call. Taking this approach, you can reach more people in less time and increase your chances of making a sale.

Recruiting

Video messaging is an excellent tool for recruiting. You can record a video to introduce yourself and your company to potential candidates. Give a fuller sense of yourself and the position, and avoid trying to schedule a live meeting before both side are sure there may be a good fit. You can reach more people in a shorter time and increase your chances of finding the right candidate for the job.

Customer Support Videos

Customer support videos are a great way to provide helpful information to your customers - no long text explanation or live call needed. Customers can share a video that clearly demonstrates the problem they have, and your support team can record a video explaining how to fix the problem and then send it to your customer so they can watch, and rewatch it, at their convenience.

Company-Wide Updates

Async video is a great way to keep your entire company up-to-date on what's going on. You can record a video message and send it to all of your employees instead of scheduling a live meeting. With async video, no one misses the message if they aren’t available at a specific time, people can revisit the video whenever necessary, and general productivity is not impacted by a long all-hands meeting.

Employee Onboarding Videos

If you're onboarding a new employee, async video can be a great way to introduce them to your company. Currently employees can record intro videos so that new hires get a sense of who's who, and new employees can record an intro video of themselves to help everyone get acquainted.

Training videos, company best practices, and other compliance requirements can also be handled in a similar way. Create a whole library of evergreen video content that employees can refer back to whenever necessary.

Networking

If you're trying to make new connections and foster new opportunities, video messages start those conversations off on the right track. Event managers can request that attendees record introductory videos to help people find common ground for deeper connections, and the conversations can take place via video message before, during, and after the event. Things are much the same for organizations that want to help their members engage with each other.

Endless Possibilities

There are many benefits to using async video messaging for personal and professional use cases. Video messaging is convenient, efficient, and can improve relationships by providing a more personal connection, without the demands of real-time communication.

It is clear that the trend of using video communication is only going to continue to grow in popularity, so it is essential to understand how this technology can be used to benefit your individual or business needs.

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