6 Tips for Better Networking

Here are six valuable tips for people who are interested in expanding their professional networks, building stronger relationships with the people they are already connected with, and creating more opportunities through their network.

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1. Identify Your Goals and Targets First

Before you start expanding your network, it's essential to identify your goals and target audience. Ask yourself, what are you trying to achieve professionally? Where would you like to be in five years? How about ten? Based on the answers to those questions, who do you want to connect with, and why? What might that person contribute to your network in the future?

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By understanding your goals and target audience, you can make your networking efforts more effective and efficient. For example, if you're looking for a new job, you might want to connect with people in your industry or people in companies you're interested in working for. You might also want to begin forming relationships with recruiters that work in that industry.

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2. Be Proactive and then Stay Active

Building a strong network requires being proactive and consistent. Don't wait for others to reach out to you. Instead, take the initiative and reach out to people you want to connect with. Networking isn't a one-time event; it's an ongoing process. Consistently stay in touch with your connections by sending them occasional messages, sharing relevant content, or even meeting in real time if you can (whether in person, on the phone, or on a video call). By being proactive and consistent, you'll build stronger relationships and keep your network engaged.

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3. Try to Give Before You Take

When building a network, it's essential to give before you take. Don't approach people with a request for a favor or a job right away. Instead, focus on how you can add value to their lives. Share helpful resources, make introductions to other people in your network, or offer to collaborate on a project. By giving before you take, you'll build trust and establish a relationship that's mutually beneficial.

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4. Attend Events (and Make them Count)

Attending networking events and conferences is an excellent way to expand your network and meet new people. Look for events that are relevant to your industry or interests and make an effort to attend them regularly. When attending these events, be sure to introduce yourself to new people, exchange contact info (or Quicki links), and follow up with them after the event. Remember, networking events aren't just about handing out business cards; they're about building relationships.

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5. Utilize Networking Tools

In today's digital age, online networking tools are essential for expanding your network. Platforms like LinkedIn and Twitter provide opportunities to connect with people in your industry or with similar interests. Make sure your profile is up-to-date and professional, and engage with other users by sharing relevant content, commenting on their posts, or sending personalized messages. Additionally, join industry-specific groups or online communities to connect with like-minded professionals. And, of course, use a video message to connect whenever possible. Nothing builds real relationships as well as face-first communication.

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6. Build Your Personal Brand

Your personal brand is an essential aspect of successful networking. It's how people perceive you and what you represent. Make sure your personal brand is consistent across all your communication channels, including your online profiles, business cards, and in-person interactions. Your personal brand should reflect your values, skills, and expertise. By building and maintaining a strong personal brand, you'll attract the right people to your network and create more opportunities for yourself.

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Building a strong network requires a proactive and consistent approach, a clear understanding of your goals and target audience, and a focus on building rapport before you ask for anything. Attend networking events and conferences, utilize online networking tools, and build and maintain your personal brand. Utilize these tips to expand your professional network, build stronger relationships, and create more opportunities for yourself in your career.

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